Thomas De Ganck

C-level advisor in growth, digital, data & AI

Founder of Dimacom and Associate Partner at Xplus, part of Yuma. Thomas takes on hybrid CMO and CD(I)O roles for ambitious B2B and B2C companies, always from the business side and as the bridge between business and IT.

What Thomas does

He turns growth ambition into results: shaping the growth strategy, translating it into what it means for customers, organisation and technology, and leading the transformation that follows.

  • Growth strategy, value and revenue growth, turnaround
  • AI strategy, use-case prioritisation, adoption and change
  • E-commerce and digital commerce, B2B and B2C
  • Customer experience, CRM, CDP and marketing automation
  • ERP, PLM, MES and CRM programmes, led from the business
  • Interim CDO, CDIO or CMO roles and board advisory

Track record

20+ years in corporate and independent roles, with P&L responsibility and reporting to the CEO.

  • Food retail (Lidl Belgium & Luxembourg): e-commerce grown from €18M to €30M (39% a year); Lidl Plus CRM and loyalty programme launched (550,000+ users)
  • Technical wholesale: €30M+ B2B business vertical grown by 20%, 6,500 new B2B customers via a new webshop
  • Manufacturing and building materials: strategic PMO and business architecture for ERP, PLM, MES and digital experience programmes; AI trajectories for management teams
  • Software, utilities and telecom: product and channel marketing, partner networks, employer branding

Recognition & background

  • Three Becommerce Awards (2019)
  • Web Celeb, E-commerce Personality 2023-2024 (BeCom)
  • President of the B2B Lab at BeCom
  • Board of advisors member at industrial companies
  • Master in Marketing Management, Vlerick Business School
  • MBA General Management, EHSAL / KU Leuven
  • Vlerick executive programmes in operations, digital strategy and AI
  • Dutch, French, English and German

Frequently asked questions

Who is Thomas De Ganck?

Thomas De Ganck is a Belgian C-level advisor in growth, digital, data and AI, founder of Dimacom and Associate Partner at Xplus, part of Yuma. He is based in Sint-Martens-Latem near Ghent and works in Belgium and the Netherlands.

What is the link between Dimacom, Xplus and Yuma?

Dimacom is Thomas’ own advisory company. Thomas is Associate Partner at Xplus, part of Yuma. For larger programmes, clients get Thomas as business lead, backed by Yuma’s teams in strategy, enterprise architecture, data, AI and IT delivery.

Which companies does Dimacom work for?

Larger and mid-sized B2B and B2C companies with growth ambition, often with a business model or organisation that is not yet fully digital. Sectors include retail, wholesale and distribution, manufacturing and building materials, utilities, telecom and software.

How can you engage Thomas?

As strategic advisor, as transformation or programme lead (typically 18 to 36 months), as interim CDO, CDIO or CMO, as board advisor, or for management workshops on AI and digital growth.

Is Thomas an AI specialist?

Thomas approaches AI from the business: which use cases create value, in which order, and what it takes in data, processes, people and governance to adopt them. For technical delivery he works with specialised teams within Yuma.

Ready to grow? Let’s talk